The book It Ends With Us by Colleen Hoover took TikTok by storm during 2021 and has recently resurfaced due to the announcement Hoover made about releasing a themed coloring book. Many fans were skeptical about the morality of the coloring book since It Ends With Us addresses domestic violence and abusive relationships. After Hoover faced backlash on all social media platforms, she formally renounced the publication of the book. Although the product will not be seen on any shelves, former supporters are saying it was an ignorant and immoral money grab scheme that covers up the trauma the main character goes through.